Creating together with customers—Jetour new SUV model named “DASHING”!
Recently, the global naming event of Jetour‘s new A-class SUV X-1 is completed. The finalized name is DASHING. This activity “WOW, NEW MEMBER” held over 30 days and gathered ideas all over the world. “DASHING” was elected as the name with the highest votes.
The name of Jetour X-1, “DASHING”, means “Confident, Elegant and Fashion”. It finely corresponds to the design style of Fashionable, Trendy, and Attractive. It helps to establish the customer’s perception of X-1. And the pronunciation is similar to its Chinese name “Dasheng”. Based on these reasons, it is easy to find why the DASHING gets the highest votes. It is well deserved!
Besides DASHING, we also got other creative and meaningful names in this event. Some are cleverly combined with insects, fish, birds, and beasts, such as “MARLIN”, “SHARP”, “BEAST”, etc. And some creative ideas are very refreshing with the technical elements, imagination, and expectations of the ideal vehicle in their minds. Such as “UNIVERSE”, “X-VISION”, etc.
Jetour DASHING is developed by global strategy of Jetour, it aims at the overseas market of A-class SUV, and combines fashion and intelligence. The design of DASHING focuses on the latest fashion trend. The borderless-style air intake grille, overall large fastback shape, and bilateral four-outlet exhaust ports highlight the aesthetics and dynamic figure. For the interior design: a 15.6-inch central control LCD screen, with an 8-inch LCD instrument panel and a HUD head-up display, which can achieve triple-screen interaction, used to be the configuration that can only be found in some luxury brands. In addition, the high-tech electronic central shift, the "Queen's co-pilot" equipped with leg and foot-rests, and laser engraved door panels provide customers with a high-satisfaction driving experience.
Since the beginning of research and development, DASHING has paid special attention to the co-creation of customers. From the product design to the configuration, the feedback and verification of customers play an important role. In this event, Jetour connects customers directly through a naming event by inviting customers to join the activity. A true practice of “born for customers”. It is believed that the entry of DASHING, a new member named by customers, will help Jetour to further improve its overseas product layout, and also give it vitality for its upward development. Let all of us witness the extraordinary of “DASHING” to assist Jetour continue its popularity in the market.