The 2023 Tour of Oman began on February 11 in Omen's capital, Muscat. With its strong local customer reputation and brand influence, JETOUR distinguished itself from the competition and became the event's official sponsor.

It is believed the Tour of Oman was established in 2010. It is one of the UCI (International Bicycle Alliance) Asian Tour Division events and is sponsored by the Oman Ministry of Culture and Tourism. This year's competition featured a total of five games, in which 126 competitors from 18 nations participated, and garnered the interest and coverage of nearly one hundred media outlets worldwide. As an official partner, JETOUR also obtained a number of sponsorship rights during the competition and was completely exposed by the media network of the event's organiser in order to increase brand recognition.

In recent years, JETOUR has accelerated its global strategic layout, cultivated the Middle Eastern market extensively, and introduced a variety of best-selling models in Oman and other countries, and its market share has continued to rise. Since the beginning of this year, JETOUR’s sales volume in the Middle East have increased significantly and its market share has expanded swiftly. JETOUR will expand its brand awareness and influence in the Middle East through cross-border sponsorship of sporting events, hosting the Qatar World Cup Carnival, and initiating social media short video challenges, based on its "Travel+" brand positioning to allow more consumers to appreciate the brand's attractiveness.